These days at the trade show, pillowcase graphics and silicone edge graphics (SEG) seem to rule the trade show space, and we actually like that. We love the modern look of frame and fabric. We do it all day long here at DVC.
But how about a tweak in the fabric that can totally change the vibe of your booth? Especially in an island location.
If you are looking for are a way to do something different and stand out amongst your competition, translucent fabric is your answer. Here are three reasons why we love translucent fabric for a trade show (and you should too)!
1. Translucent fabrics can help you create an airy, light feeling throughout your booth.
One of the biggest challenges in trade show booth design is creating a display that is both defined and open. Many conventional trade show booth materials end up making your booth feel claustrophobic.
On the other hand, translucent fabrics can help you create definition while still leaving visitors with the impression of lightness and airiness due to the material’s ability to transmit light. This will help you create an inviting and pleasant environment that leaves your visitors feeling relaxed and thus more receptive to your message.
2. Thanks to their sheerness, translucent fabrics allow you to create printed images that are viewable from inside and outside the booth – on one piece of material.
As anyone who has designed a trade show booth knows, making sure that your branding is visible from all sides is critical, as most event spaces have more than one line of approach.
Printing on typical opaque materials is only viewable from one angle, and printing on both sides can raise your costs.
Alternatively, printing on sheer fabrics creates a mirror image that can be viewed from either side, making your booth more identifiable to potential customers.
3. Because they’re less common, translucent fabrics are more eye-catching and can help attract visitors to your booth.
Certainly, your business offering is an important factor to your booth’s attractiveness, but creating an innovative and distinctive trade show booth design can help draw in visitors who might otherwise pass you by. For this reason, high-profile companies have been gravitating toward translucent fabrics.
What do you think? Are you a fan of translucent fabrics for trade show booths? Leave us your thoughts in the comments below.