MGI Americas is dedicated to advancing life science research with state-of-the-art equipment and services. MGI reached out to D’Andrea Visual Communication to help them make a statement at the SLAS 2022 International Conference and Exhibition in Boston.

The goal for their trade show booth was simple branding with tall graphics and preferably backlit to increase attention. 

The challenge MGI ran into was other vendors they talked to had complex and lengthy production process that would take weeks and even months to execute.

In addition to the timing challenge, the budget allocated for the event was less than average, and with the show coming up in 3 weeks, it was challenging to stay under budget and find a partner that could support their needs.

After a few conversations, we identified their needs and goals for the event and analyzed the inspirational images sent to us. All their booth properties we could produce in-house and within their timeframe.

We worked on a design that would include three double-sided light box display that were connected with two curved pillowcase frames to provide the structural support needed. This also gave them some extra branding opportunities.

Backlit counters, additional light boxes and a few magnetic table skirts were also part of the mix.

A custom 20x20 island booth made of fabric light boxes and two pillowcase frames, delivered on time and 50% under budget. MGI had a great show, and the goal of increasing brand awareness was not only met but exceeded when attendees couldn’t help but be interested in learning more.