Influencer marketing has been around for some time now and will continue to grow as more and more people gravitate towards social media to view content.
Influencer marketing at times can be a more effective strategy due to the fact influencers are generally more receptive to collaboration. They want new ways to keep their audience engaged and grow their following.
When your kit shows up at an influencer’s doorstep, the marketing kicks in. If they don’t know much about your product, here’s your chance to make a bold statement.
What Are Influencer Kits?
Influencer kits, also known as a seeding kit, are the physical packages that are shipped to influencers who have a strong social media following. Inside the kit are branded products for the influencer to share on their social media channels.
Typically the influencer will video the unboxing so the kit will be seen by thousands of the influencer’s followers. Brands need to pull out all the creative stops when it comes time to designing the kit to ensure the kit is just as special as the product.
Why Influencers Love Influencer Kits
Influencers thrive on creating engaging content for their audience.
A well-designed influencer kit is the perfect vehicle to allow them to receive your product in a customized and specialized way that creates excitement and builds buzz for your brand. Plus, who wouldn’t want an amazing package to show up at their door with free product?
What Influencers Love
Influencers, for the most part, love aesthetics. That’s why making sure your influencer kit is aesthetically pleasing is critical. If your branding doesn’t fit with their vibe, they may not share your products to their following.
Influencer kits should be customized to each Influencer and not cookie-cutter mailing kits that are boring.
Influencer kits can be a key part of your marketing mix to build relationships and grow your brand. And when done correctly, both brands and influencers will see great success!