These days we are so consumed by digital content.
Is your screen time up on your phone? Probably so.
Do you wish it was less?
We do.
It seems that our lives revolve around starring into a screen.
So, if you are looking for a new marketing channel that’s not a digital distraction, you should look into a direct mail campaign.
According to neurosciencemarketing.com, paper-based content has many advantages over digital and using direct mail as a marketing channel literally gets your brand in the hands of your customers.
Here are 5 reasons why direct mail is critical today:
1. Direct mail is different.
What do we mean different?
Well, direct mail is not as popular as it used to be. These days we are used to receiving emails and digital ads served up to us in our Instagram and LinkedIn feed.
Since we receive less mail, when that well-designed mail piece does show up in the mailbox, recipients get excited.
Here is your chance to stand out as brands send less mail.
2. Direct mail is tangible and memorable.
A printed piece ends up in your hands and an emotional connection can be made. You can touch it, feel it, see it.
There are several paper textures, varnishes, foiling options and special effects that help your brand appeal to the senses.
Unlike digital ads, a printed piece like a catalog is more memorable. It sits around the house or office longer. An ad comes and goes.
3. Direct mail demands more focus.
People tend to only skim through an article online. But with a printed piece, a deeper reading experience is achieved. You can unwind, soak it in on a comfy couch and digital distractions like ads and pop-up windows are not present.
4. Direct mail surprises millennials.
Surprise! You’ve got mail. And we’re not talking about a new message in your inbox. We are talking mail that you can touch and feel.
Millennials are not used to mail. It makes them feel surprised and special.
5. Direct mail builds brand trust.
It doesn’t get any better than building trust when it comes to your marketing efforts. And print media is still one of the most trusted forms of media. Holding it in your hands connects you to a brand more and ultimately building trust.
A successful marketing campaign depends on a variety of factors, and one of those factors is the effectiveness of your printed piece.
At D’Andrea Visual, the creative opportunity with direct mail is limitless. With our UV litho presses, specialty stocks and coatings and the structural creativity that goes into each piece will wow your recipients.
We love digital and physical. And when you combine the two with your marketing strategy, an effective multichannel experience is created.
Interested in learning more about our direct mail capabilities?
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