These days at the trade show, fabric graphics seem to be the go-to product for trade show booth displays. Why? Because they are lightweight, easy to ship and setup.
We love the modern look of frame and fabric graphics. We make these type of displays all day long here at DVC.
But if you are like most of us, you may be looking to do something a bit different with your displays because blending in with the rest of the show is not what you are about.
So what can you do?
How about a tweak in the fabric that can totally change the aesthetic of your booth, especially in an island location?
The solution is sheer fabric.
Sheer fabrics are semi-transparent which allow you to see-through while maintaining some level of privacy. You can close off an area yet still make it feel open to visitors passing by.
Here are 3 reasons why we love sheer fabric for trade show booth displays:
1. Sheer fabrics can help you create an airy, light feeling throughout your booth.
One of the biggest challenges in trade show booth design is creating a display that is both defined and open. Many conventional trade show booth materials end up making your booth feel claustrophobic.
On the other hand, sheer fabrics can help you create definition while still leaving visitors with the impression of lightness and airiness due to the material’s ability to transmit light. This will help you create an inviting and pleasant environment that leaves your visitors feeling relaxed and thus more receptive to your message.
2. Sheer fabrics allow you to create printed images that are viewable from inside and outside the booth – on one piece of material.
As anyone who has designed a trade show booth knows, making sure that your branding is visible from all sides is critical, as most event spaces have more than one line of approach.
Printing on typical opaque materials is only viewable from one angle, and printing on both sides can raise your costs.
Alternatively, printing on sheer fabrics creates a mirror image that can be viewed from either side, making your booth more identifiable to potential customers.
3. Because they are less common they tend to be more eye-catching.
Certainly, your business offering is an important factor to your booth’s attractiveness, but creating an innovative and distinctive trade show booth design can help draw in visitors who might otherwise pass you by. For this reason, high-profile companies have been gravitating toward sheer fabrics.
Finding a similar yet different solution for your existing trade show booth displays doesn’t have to be that tricky. Especially if your displays are constructed from aluminum silicone edge graphics frames or tubing like pillowcase frames.
Are you looking for a different solution for your next trade show booth displays? If so, we have some ideas.
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