What’s the first thing prospective buyers see when considering your product? Your packaging. It serves a dual purpose. It protects your merchandise and provides an excellent opportunity to make a lasting impression.
It’s essential to use distinctive packaging that immediately grabs a potential customer’s attention. You want to entice them into giving your product a try and bond with your brand. You can achieve this by using holographic foil printing to create a distinctive unboxing experience.
This article details what holographic printing is, how it works, and why it’s an excellent choice for your company.
What is Holographic Foil Printing?
It’s a printing method that uses hologram foils to create a distinct look when applied to paper, cardboard, or plastic. Basic holographic prints often involves the use of a traditional silver-colored base. Most people are familiar with this if they use foil products.
It’s the same process used when creating a holographic foil print. However, a more extensive range of color finishes is involved, allowing more customization. These include transparent, gold, and a myriad of other color selections. Although two-dimensional, it often appears three-dimensional due to how light deflects off the print.
How Does Holographic Foil Work?
You should now have a reasonably good idea of how holographic foil print looks. You may even think it will work well on packaging for your products. This might lead you to wonder how to make holographic prints.
Creating traditional metallic foils involves fusing thin layers of metallic sheets to clear cellophane. The method used to make holographic foil is similar. However, there’s an additional step of including embossed patterns onto the print using a laser. This element creates a three-dimensional effect.
The embossed patterns, along with the color finishes, are what make holographic printing unique. Together, these elements also deflect light creating an iridescence. When light hits holographic foil paper at different angles, it highlights the colors of the spectrum. It’s this effect that’s responsible for making it appear three-dimensional.
These unique elements make replication of any holographic print pattern difficult. Many industries use a holographic printer as a security measure. This allows them to check the authenticity of currency and other sensitive documents, including product labels, checks, and debit and credit cards.
Why Choose Holographic Foil Printing?
You might choose holographic foil printing for these or other reasons. Many brands use holographic print on:
- Packaging
- Catalogs
- Business cards
- Invitations
- Greeting cards
- Stickers
- Menus
- Brochures
- Any branded material
And, of course, it’s widely used on product labels or tags and packaging. There are many benefits to printing holographic cards or incorporating the print into your packaging. Here are a few reasons why holographic foil branding might be the perfect solution for your business.
First Impression
The unique elements of holographic foil help to create a distinct look regardless of how you use it. This is even more evident when you use it on packaging or business cards. Your product will stand out, making it appear attractive and more desirable. It may even arouse specific feelings and perceptions. These can lead customers to believe the product is exclusive or high-quality.
Brand Awareness and Loyalty
If your packaging stands out, potential customers will notice your product. They’ll have a positive perception as a results. The packaging will slowly become synonymous with your company This will help to create greater brand awareness. It may also eventually lead to increased loyalty.
Premium Price and Position
The impression of exclusivity can lead consumers to expect your product to be a particular price. Using holographic foil packaging can allow you to price your product at a level that won’t affect demand.
Your product packaging’s distinct look might also result in better shelf placement. A product that attracts customers is an element that every store wants.
Environmentally Friendly
If you think the metallic components used in holographic foil printing make it non-recyclable, we are happy to report that this isn’t the case.
This and all other types of foil are environmentally friendly. A minimal amount of metals is used, making it easily dissolvable. You can even use a de-inking process to remove greater amounts of foil.
Get an Exclusive Look That Lasts with D’Andrea Visual Communications
Packaging has a significant impact on consumer behavior. Add iridescence and the illusion of a three-dimensional finish and texture, and you will have a winner. Potential customers won’t be able to fight their urge to learn more about your product. That’s the effect of holographic foil printing.
It’s a unique method. When it’s used on packaging or marketing materials, it can create a positive impression. You can choose from various colors and finishes that best suit your brand. But it’s also essential to apply these appropriately to your product.
D’andrea Visual Communications will ensure you get top-notch branding when using foil printing. We work closely with you throughout the process. We’ll also keep you updated as new holographic products develop.
